History of Ziera & Kumfs

Three Generations of Shoes

Fashions may have changed over the past 60 plus years that we’ve been in the shoe business, but our conviction – that women deserve the best of both style and comfort – is unchanged. This belief has seen Ziera evolve from our foundation in New Zealand, to bringing beautiful comfort to women around the world.



         
David Robertson       Mervyn Adams
1933 Brothers-in-law Mervyn Adams and David Robertson went into partnership as podiatrists. Looking for footwear to recommend to their clients, they found a lack of styles they believed to be orthopaedically good enough. So they set out on an ambitious project to study 10,000 women’s feet and create unique ‘lasts’ (shoe moulds) based on anatomical need.


















Hamilton Store, 1950
1946 A local manufacturer was found and the range they developed - known as Mervyn Adams Arch Supporting Shoes - was instantly successful.

1950 The first Mervyn Adams store opened in Hamilton, New Zealand.

NZ Herald Ad, 1979
1961 The company moved into manufacturing, setting up its own factory.


1970 Exports began to Australia and towards the end of the decade, we broke into the American market.

1980s A time of tremendous growth, the factory relocated twice in the early 80s with more space needed to expand and meet demand. John Robertson, son of founder David Robertson, took over as Managing Director in 1980.

China Production Facility
1995 saw the opening of the first of our own stores in Australia - in Sydney’s Paramatta Shopping Centre. All the shoes began to be marketed under the Kumfs name in 1996.

2006 The first US Kumfs store opened in Fresno, California.

2009 All manufacturing was shifted to our factory in Guangdong, China.


 TODAY Ziera, a fresh brand name, is launched. This family-owned New Zealand company is now headed by the third generation of Robertsons - Andrew, Grandson of the founder.

At Ziera we’re not only passionate about making beautiful shoes, but also about making beautifully comfortable shoes. This dedication to both style and comfort is something that continues, as always, to be at the heart of our business.
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